AUGUST EXPOSURE: ANNOUNCING: Steve Scalone - Lightroom & Photoshop Specialist

Tuesday, May 11, 2010

ANNOUNCING: Steve Scalone - Lightroom & Photoshop Specialist

ANNOUNCING SPEAKER #4

Steve Scalone

2009 Epson NSW AIPP Photographer of the Year

2009 NSW AIPP Commercial Photographer of the Year

Photoshop? Lightroom? Photoshop?? Lightroom??

Not sure how to effectively use these fabulous tools to give your clients the best possible product AND efficiently manage your time?

Steve Scalone will be discussing how using Lightroom and Adobe Camera RAW (Photoshop) will improve your workflow and allow you to have a finished product to show your client the quickest way possible.

Lecturing at NSW Tafe in these subjects, Steve will be showing both beginners and advanced users how to get the most out of these products in everyday studio life.

In addition to winning NSW most prestigious awards in 2009, Steve runs a successful wedding and portrait business, as well as a commercial studio AND a very high quality studio hire and event facility in Newcastle.

If anyone knows how to efficiently and effectively organise your digital workflow, its Steve Scalone. Amongst other topics, Steve will discuss:

Setting up for DAM (digital asset management) in both wedding and portrait specialities

Use of the brush and gradient tools on RAW images to make your images more saleable

Creating your own presets for use everyday

To see more of Steve’s photographic work and check out his studio hire facility:

http://www.chphoto.com.au

http://www.stevescalone.com

http://www.studio38.com.au

Australia's top photographic educators all in the same place at the same time!!!

FOUR DAYS OF CONCENTRATED LEARNING WITH SPEAKERS AS THEY TEACH THEIR TECHNIQUES FOR PHOTOGRAPHING AND SELLING.

FROM INEXPERIENCED, NEW PHOTOGRAPHERS TO MASTERS OF THE CRAFT, THESE WORKSHOPS ARE FOR ALL WHO WANT TO TAKE THEIR IMAGES TO THE NEXT LEVEL AND BEYOND.

Wedding and portrait photographers today have to be business people, marketers, PR professionals, bookkeepers, market analysts, innovators, computer experts and of course photographic artists. We have to always update our information and education to stay on top of new products and demands as well as stay in business. We can expect a lifetime of learning to be ahead of us. To own or use a camera does not make a professional photographer.

August Exposure has been created to help wedding and portrait photographers gain experience and lessons from other photographers at all levels of the industry. What better way is there to learn? The speakers have been in business for two years, ten years or more years than they want to count.

The experienced photographers can share their mistakes so you don’t repeat them and their success’s, so you can repeat them. A photographer with ten years experience has come through the hard years and is ready for the next cycle and set of goals. This may be to work smarter, not harder or it could be that they wish to put more effort into growing the business now they have systems in place. A photographer with two years experience is going through a steep learning curve and trying to stay financially viable. This is the hardest stage and is when many photographers go broke or give up. This is not the time to give up, this is the time to look at your business and improve it.

Your photography expertise is part of the business growth. What is your style or do you even have a style? What is your market strength? Should you change what you are doing and if so how? Do you wish to win awards? How can you differentiate from the rest of the photographers? What will our market be looking for in the next few years? What are we going through in the current economic climate?

You are not alone out there as you go through these challenges. We will help you with your portrait creativity and business.

Everyone stands on the shoulders of giants some time in their careers. The speakers at August Exposure have all done this and now they want to pass it on. You will leave the seminars with ideas to move you through the next level of your photography.

The seminar covers photography, marketing and business.

The photography business is a dynamic beast, constantly changing and challenging, so the experienced photographer who stays ahead of the challenges will want to be at this seminar. You can email Rob or myself at the August Exposure address for any queries. Can't wait to see you in person.

Shirlene Heyman

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ANSWERS TO A FEW FAQ's:

You do not choose between speakers. Each speaker will be featured exclusively and everyone will hear each speaker. ie. All speakers will be in the ballroom and they will speak one at a time.

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